CX Glossary
Customer Satisfaction Score (CSAT) measures a customer’s satisfaction with a business, brand, purchase, or interaction. It is one of the fastest ways to measure customer satisfaction, and is obtained by asking a simple question, e.g. "How satisfied were you with your experience?".
You can ask for a satisfaction score by using a variety of channels such as phone, email, SMS, etc. The response scale can be from 1 to 3, 1 to 5, or 1 to 10, depending on preference.
PartnerHero believes that the best asset of a customer satisfaction rating is its versatility: it allows us to ask customers various types of questions, and surveys can be more personalized, so we can delve into finding the best way to meet the needs of our customers.
